The GetAway Co.

The GetAway Co. is a conceptual travel brand inspired by the excitement of planning your next adventure. Built around the idea that travel should feel accessible, spontaneous, and memorable, the brand encourages people to turn "someday" into their next destination.

At the heart of the identity is the GetAway Backpack, designed as a versatile everyday travel companion. From the logo and visual identity to product mockups and campaign concepts, this project explores how a lifestyle brand can connect with people through both thoughtful design and meaningful storytelling.

More than a travel brand, The GetAway Co. is about inspiring people to pack their bags, embrace new experiences, and enjoy the journey along the way.

It’s about finally going